Singoo at the 16th China International Energy Storage Conference: Exploring New Paths to Global Growth for Energy Storage Companies

From August 9 to 11, the 16th China International Energy Storage Conference and Exhibition (CIES 2026) took place in Hangzhou. Singoo presented its full-process global marketing solution for energy storage, and exchanged ideas with energy storage supply chain companies, industry experts and ecosystem partners on new paths for Chinese energy storage companies to expand into global markets.

As a major annual event for the energy storage industry, this year’s conference was themed “Source-Grid-Load-Storage and Computing-Power Coordination.” It covered topics such as technology innovation, industry collaboration and global development, offering a platform for resource connection, showcasing results and cooperation talks across the supply chain.

As the global energy transition continues and overseas demand for energy storage keeps growing, the global development of Chinese energy storage companies is moving from product export toward a systematic growth stage that advances market insight, brand trust, channel connections and opportunity conversion together.

Focusing on New Global Opportunities in Energy Storage

As the scale of renewable energy use keeps expanding, energy storage is becoming ever more important for accommodating new energy, keeping the power system stable and improving energy efficiency, and overseas demand continues to grow. Backed by rising technical capability, product strength and project experience, more and more Chinese energy storage companies are speeding up their overseas presence.

But going global is not just selling products overseas; it also involves a series of challenges such as choosing target markets, building brand trust, connecting channel resources and continuously converting opportunities. How to identify more promising target markets, help overseas customers understand and trust the company faster, reach investors, distributors, EPCs and project developers, and turn marketing leads into real opportunities became an important topic for companies at the event.

Four Modules Building a Full-Process Global Marketing System for Energy Storage

During the conference, Singoo presented its full-process global marketing solution for energy storage companies across four modules: overseas market insight, building a global brand trust system, overseas channel expansion and targeted lead generation, and full-cycle trade show marketing, and held in-depth discussions with companies on site.

Overseas Market Insight

Research on target markets’ energy storage policies, market conditions, competitive landscape and project demand, helping companies assess market feasibility, anticipate risks and screen target markets, to support decisions on overseas expansion.

Global Brand Building

Combining the characteristics of the energy storage industry, human-AI collaboration helps companies build a professional, localized and traceable overseas brand content system, together with continuous overseas social media operations, to convey product value, build brand reputation and raise overseas customers’ awareness of and trust in the company.

Channel Expansion & Targeted Leads

Powered by AI-wide matching capabilities, multi-channel coordination reaches target audiences such as overseas investors, partners, distributors, EPCs and project developers, helping companies develop customers more efficiently and keep uncovering global cooperation opportunities.

Full-Cycle Trade Show Marketing

For companies attending overseas trade shows, Singoo provides operational support before, during and after the show: online traffic generation and market warm-up beforehand, targeted matchmaking and content promotion during the show, and lead nurturing and continuous follow-up afterward, amplifying the exposure value of the show and turning show traffic into qualified opportunities.

From Exporting Products to Systematic Growth

During the three-day conference, Singoo talked face to face with many energy storage companies and industry partners. Although each company had its own focus, they pointed to one common trend: the global development of Chinese energy storage companies is moving from simply “exporting products” to a new stage of building brand, channels and marketing systems together.

Many companies already have mature technology, product lines and project experience, yet they still run into weak brand awareness, difficulty reaching target customers, low lead follow-up efficiency and poor coordination between marketing and sales when entering overseas markets. To achieve long-term growth overseas, relying on a single channel or one-off promotion is no longer enough; a complete system covering market insight, brand building, targeted lead generation, lead nurturing and opportunity conversion will become an important support for global competitiveness.

Staying Committed to Global Marketing for Energy Storage

This event gave Singoo a platform for in-depth exchange with industry partners, and let the team better understand the real needs of energy storage companies going global, gathering valuable front-line feedback for improving its solutions and service capabilities.

Singoo believes that going global is not a short-term sprint but a growth project that requires long-term investment, continuous operation and systematic building. From market assessment to brand building, from customer acquisition to opportunity conversion, every link needs professional and efficient marketing capabilities behind it. Going forward, Singoo will keep focusing on global marketing for the energy storage industry, using AI technology and global digital marketing capabilities to help more companies gradually build a complete, efficient and sustainable global growth system.