“Singoo Conversations” | From 3 to 30 People: How AI Agents Help Jining Companies Grow Overseas

As competition in overseas markets keeps intensifying, how can export companies build a more resilient growth path beyond traditional channels? On September 10 at 19:00, Singoo will host an online livestream of “Singoo Conversations,” inviting Gao Wenlei, General Manager of Shandong Mingke Machinery Co., Ltd., to share the company’s journey from traditional B2B platforms to combined growth with “overseas social media + AI agents.”

The company started in Jining in the second half of 2023. Its team has grown from 3 to 30 people, steadily expanding into overseas markets with outdoor machinery such as lawn mowers, golf carts and mini excavators. Through continuous work on channels and team coordination, it has gradually built a more proactive mechanism for reaching and responding to overseas customers.

From “Waiting for Inquiries” to Reaching Overseas Customers Proactively

In the early days, the company relied mainly on B2B platforms for inquiries. Traditional platforms still offer steady value, but as competition among peers grew, the growth potential and initiative of a single channel became limited. The company also tested Google advertising, which brought high-quality leads, but cost and lead volume still had to be balanced continuously.

In mid-2025, the team began building a systematic presence on overseas social media, aiming to shift from “waiting for customers to find us” to “finding target customers ourselves.” After continuous refinement of content direction, operating processes and coordination mechanisms, each social media platform now steadily generates 600 to 700 leads per month on average, opening new touchpoints and growth opportunities for the overseas business.

More Leads Brought a New Challenge: Response Efficiency

Social media channels bring more potential customers, but also new problems with cross-time-zone responses and sales staffing: customers often reach out outside the Chinese team’s working hours, and when inquiries pour in at once, the sales team must keep replies both fast and high in quality.

To solve these problems, the company worked with Singoo to build a knowledge base covering product materials, FAQs, company introductions and sales scripts, and to map out workflows for customer reception, needs discovery and human collaboration. For basic inquiries, AI agents can help with initial reception and information gathering; complex scenarios such as business negotiation, bulk purchasing and distribution partnerships are handled by the human team.

Making AI Agents a 24/7 Business Collaboration Assistant

AI agents do not replace sales reps. They take on repetitive, standardized reception and information-organizing work, helping the team respond to overseas customers more promptly so they can focus on business negotiation, customer relationships and key business decisions.

In the livestream, Mr. Gao will share the team’s real experience in rolling out AI agents, including knowledge base preparation, launch testing, the boundary between humans and AI, and how to build the team’s trust in AI step by step. According to the company’s feedback, after AI agents went live, the lead reply rate rose to 5 times the previous level, providing more continuous support for cross-time-zone customer communication.

Livestream Highlights

• The growth path of a startup export team: from 3 to 30 people, how to build a business foundation step by step around product selection, team roles and channel layout.
• Lead generation on overseas social media: how to identify real demand within general traffic and build a more stable source of leads.
• Putting AI agents to work in the business: how to prepare knowledge materials, define the boundary between humans and AI, and improve response efficiency across time zones.
• Real transformation experience: how the team adjusted and adapted in practice, from traditional email-style communication to an AI-assisted model.

Livestream Details

• Topic: How Companies Going Global Can Put AI to Work and Get Real Results
• Guest: Gao Wenlei, General Manager, Shandong Mingke Machinery Co., Ltd.
• Time: Thursday, September 10, 2026, 19:00-20:30
• Format: Online livestream

Business owners, export managers and marketing managers interested in overseas lead generation, social media operations and AI sales collaboration are welcome to scan the code to register and join this episode of “Singoo Conversations.”

FAQ

Can AI agents handle all overseas inquiries directly?

AI agents are suited to basic reception, information gathering and common questions within confirmed knowledge. Key matters such as pricing, lead times, technical fit, contract terms or distribution partnerships should be reviewed and handled by the human team.

How can we keep the sales team from being overwhelmed when overseas social media leads increase?

Efficiency can be improved through clear lead tiering, standardized knowledge materials and a human-AI collaboration process. AI agents can help with first responses and requirement collection, while sales reps focus on high-value or complex leads.

What materials should a company prepare before launching AI agents?

We recommend first organizing product materials, FAQs, company introductions, business processes, sales scripts and compliance boundaries, and assigning owners responsible for reviewing and updating them.

How do we measure whether AI agents deliver real business value?

Evaluate them across first-response time, reply coverage, the share of qualified leads, the quality of handoffs to humans and how opportunities progress afterward, rather than just counting automatic replies.

Contact

To discuss overseas lead generation, social media operations and AI agent implementation, contact us through the channels below.

Phone: 15921156139
Contact us online