Construction Machinery Case Study

40× Revenue Growth in Three Years: How a Machinery Maker Restarted Overseas Growth

From relying on a single lead channel, to expanding into overseas social media, to an AI response system that handles growing lead volume and follow-up across time zones.

30–40Early Monthly Google Leads

600–700Monthly Social Media Leads

×5Increase in Reply Rate

Book a Growth Solution Demo

As Leads Grew, New Challenges Followed

Limited Channel Growth

B2B platforms brought steady inquiries, but a single channel had limited room to grow. Google leads were more targeted, but ads were costly.

Slow Responses Across Time Zones

Overseas buyers often reach out late at night China time, and delayed replies easily miss the follow-up window.

Heavy Manual Workload

As inquiries grew, repetitive questions took up the sales team’s time, leaving less room for in-depth conversations and account management.

From a Single Channel to Social Media and AI Working Together

Early Days

Started with a team of 3. First-year revenue was just over RMB 1 million, mainly from B2B platforms.

2024

Tried Google Ads, averaging about 30–40 leads a month.

From 2025

Built a systematic overseas social media presence, gradually refining the content direction and the lead handoff process.

From 2026

Social media reached steady output, and an AI sales response system went live.

Changes in Lead Generation and Follow-Up

Metric	Early / Before AI	After Expansion / Per Shared Materials
Avg. Monthly Leads	Google Ads: approx. 30–40	All social platforms: approx. 600–700
Lead Reply Rate	Baseline not provided	Increased 5×
Team Size	3 people at start	Grew to 30+
Revenue	Just over RMB 1 million in year one	Approx. RMB 40 million per shared materials

The figures above are interim data from materials shared by the customer. Channels, reporting periods and definitions may differ, and revenue growth should not be attributed to any single channel or tool.

AI Handles the Repetitive Work, People Focus on Key Conversations

AI First Response

Answers common questions 24/7, uncovers needs and handles basic quotes.

Sales Team Follow-Up

Complex cases such as business negotiations, bulk purchases and distributor partnerships are handed over to people.

“Traditional channels have value, and new channels are worth trying. Start early, make your mistakes early, and see results early. Taking the initiative to change always beats waiting passively.”

— Head of a machinery manufacturer

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