Energy Industry Case Study

Case Study / New Energy Going Global

From Zero to Over 100 Million:
How a C&I Energy Storage Company Grew Globally

An electrical company with 27 years of technical expertise entered overseas C&I energy storage markets and, together with Singoo, built a system combining a brand website, content, lead conversion and AI collaboration. Within three years, annual sales grew from 1 million to 50 million, and the new energy storage business topped RMB 100 million.

Industry: Smart Grid / C&I Energy StoragePeriod: 2022–2024Market: Global

Project Keywords

Brand BuildingOverseas Lead GenerationAI Marketing CollaborationOwned Audience
C&I Energy Storage Equipment
C&I energy storage products and applications
Brand and product digital operations interface
Brand and Product Digital Operations Mix
The customer sharing its global marketing experience at an offline event
Offline Sharing and Marketing Practice

Project Results

Building Reusable Global Growth Capability Through Sustained Operations

Annual Sales1 million RMB 50M

2022–2024, same sales team

Monthly Inquiries0 2000

Steady inquiry volume across all platforms

New Energy Storage Business3 Years Over 100 Million

Target for 2026: 400 million

Growth Path

Three Years, Three Steps: From Brand Infrastructure to AI Collaboration

012022

Laying the Brand Foundation

Built the overseas brand foundation, launched 3 social media accounts and set up a steady content output process.

022023

Expanding Channels

The brand website, search ads and social media mix worked together, bringing steady overseas inquiries and the first deals.

032024

AI Accelerates Growth

Short video and AI made content, background checks and follow-up more efficient, and the new energy storage business broke through.

Key Highlights

Beyond Lead Gen: Turning Methods into Team Capabilities

100%

AI Inquiry Follow-Up
24 Hours Nonstop

500K+

Followers Across Platforms on FB and TikTok

+30%

AI Customer Background Checks
Boost Team Efficiency

30+ Shows/Year

Integrated Marketing Loop
Before, During and After Shows

In the Customer’s Words

When Method and Execution Stay in Sync, Growth Keeps Coming

“What really got us over the hump was that Singoo did two things at once: continuously optimizing our ad accounts and teaching our sales reps to follow up inquiries at the pace of social media. We provided the materials and they brought the method; we couldn’t have done without either. Over three years, it’s been a change in scale. The internet helped us open markets fast, and AI has boosted team efficiency by 70%.”
Head of Overseas Marketing · A C&I Energy Storage Company in East China

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FAQ

Taking Energy Storage Global? Questions You May Have

View More FAQs
Do C&I energy storage companies suit overseas digital marketing?

Yes. Energy storage has a long decision chain and lots of technical discussion, so trust must be built steadily through the brand and expert content. This company started with brand basics and social content, then combined a brand website, search ads and a social matrix to win inquiries, growing annual sales from RMB 1 million to RMB 50 million in three years.

When taking energy storage global, what comes first and what comes next?

This case had three steps: year one laid the brand foundation, launching 3 social accounts and a steady publishing routine; year two rolled out the brand website, search ads and social matrix; year three used short video and AI to improve content, customer research and follow-up. The actual pace depends on an assessment of your situation.

With more inquiries than the team can follow up, what can we do?

Let AI Sales Agent take on high-volume inquiry reception and first follow-up, while sales staff focus on high-intent customers. In this case AI follows up on inquiries around the clock, and AI customer research improved team efficiency by 30%.

Energy storage companies attend many trade shows. Can online marketing support them?

Yes. This company turned pre-show invitations, on-site engagement and post-show follow-up into one integrated marketing loop, covering 30+ trade shows a year. The approach depends on the shows and target customers.

What’s the point of an owned overseas audience?

An owned audience builds customer relationships beyond ads and platform traffic, supporting ongoing communication, reactivation and repeat purchases. This company has 500,000+ owned-audience followers across Facebook and TikTok; the real value depends on customer quality and execution.

We’re also an energy storage company. How do we start working with you?

Start with a free assessment. A consultant will give recommendations based on your products, target markets and team, followed by a proposal. The service mix and fees are as stated in the formal proposal.

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