CUSTOMER STORY · CONSTRUCTION MACHINERY

A Construction Machinery Service Provider Rises to Become
a Leading Machinery Service Provider in Central Asia

Crossing borders with digital marketing, it built a multilingual content and omnichannel outreach system and closed a single equipment service agreement worth over 50 million.

Industry: Construction MachineryMarket: Central AsiaModel: B2B Service Provider

See the Results

Industry Insight

Taking a Brand Global Means Matching Digital with Local

Online is not just a lead funnel but also a reservoir of brand assets. With professional content across all channels, the company moved beyond pure price competition, earned premium pricing through its service system and technical depth, and evolved from supplier to strategic partner.

STRATEGIC TRANSFORMATION

From Waiting Passively to Reaching Precisely

The company used to rely mainly on offline trade shows and referrals, and gradually hit bottlenecks such as rising lead costs and limited geographic reach. With an AI marketing mix, it reshaped its customer acquisition model.

Multilingual Localization

Breaks through language and cultural barriers to reach and engage target markets worldwide efficiently, accelerating overseas expansion.

Omnichannel Audience Targeting

Uses multi-dimensional data analysis to find and capture high-intent buyers in massive traffic, improving lead conversion.

End-to-End Trust Building

Builds a professional brand image from first online exposure to the final deal, reducing acquisition friction and shortening B2B decision cycles.

PROJECT RESULTS

Key Growth Results

50 million+Value of a single equipment service agreement

30%+Lower customer acquisition cost with AI

Nearly 2×Higher inquiry conversion rate from precision marketing

The results above come from the reference case’s public page. Actual business results depend on factors such as product, pricing, delivery capability and market conditions.

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