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Case Study · Textile Machinery Going Global
Believing Is Seeing:
A Textile Machinery Maker’s Journey to a Global Brand
From one person juggling export sales to a dedicated global team: with overseas social media as its main channel, this textile machinery maker wins orders in developing markets year after year.

Overseas social promotion, with inquiries mainly from developing countries
A dedicated setup of 2 sales reps + 1 marketer
Social pages run continuously; the brand website captures inquiries
Even single-machine orders close, adding up steadily
Background
A Family Business Decides to Go Global
This family business is rooted in textile machinery, mainly making computerized flat knitting machines (collar, sweater, shoe upper and blanket machines) for developing-country markets.
During the pandemic in 2022, the head of the company met Singoo at an online meeting and quickly decided to partner, handing overseas promotion to a professional team. In May 2024, the company also supported an offline study tour hosted by Singoo, helping local businesses grow together.

How We Worked Together
Social Media First, Then a Brand Website
Meeting Singoo
Met at an online meeting and started working together.
Overseas Social Media Launched
Becomes the main promotion channel.
Brand Website Launched
Showcases the company’s strengths and captures inquiries.
Offline Study Tour
Helping local businesses grow together.
Results
Social Media Becomes the Main Channel; the Team Grows from 1 to 3
2 sales reps + 1 marketer; previously one person handled exports while also covering domestic sales
Google was tried too, but costs were clearly higher and results only average, so social media became the main channel.
What Worked
Believing Is Seeing
Monthly Personal Check-Ins
Every month, the head of the company personally reviews operating data and market changes.
Focus on Team Growth
Let the sales team grow with the business on the front line.
Leave It to the Experts
“Leave professional work to professionals. Time is the biggest cost of all.”
In It for the Long Run
Not chasing a one-off spike in orders, but building up steadily for lasting results.
Going Global from China · Choose Singoo
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Textile machinery going global: first, the brand has to be seen.

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FAQ
Taking Textile Machinery Global? Questions You May Have
Can textile machinery get inquiries from overseas social media?
Yes. This company makes computerized flat knitting machines for collars, sweaters and shoe uppers, with overseas social media as its main lead channel. Each inquiry costs about US$2, mostly from developing countries, and it wins orders every year.
For a textile machinery company, social media or a brand website first?
This company launched overseas social media first as its main channel and added a brand website about a year and a half later to showcase its strengths and capture inquiries. The order can follow your resources and target markets.
How do Google Ads perform for textile machinery?
This company tried Google, but costs were clearly higher and results were average, so it made social media its main channel. Channel performance differs by product and market, so test before committing.
Can single-machine orders also close online?
Yes. In this case even single-machine orders close, and orders build up steadily year after year.
Only one person handles exports alongside other work. How do we start?
At the start, one person here handled both domestic and export sales and handed overseas promotion to a professional team; as orders grew, the company built a dedicated team of 2 sales reps and 1 operations specialist. Learn about AI Social Media.
What does it take to build a brand overseas?
A long-term mindset. The head of this company reviews operating data and market changes personally every month, never chasing a one-time spike and focusing on steady accumulation.
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