Case Study · Apparel OEM Going Global

A Down-to-Earth Seamless Apparel Factory:
One Person Drives RMB 70M in Online Export Sales

This factory makes OEM products for overseas brands, e-commerce platforms and influencer brands. Instead of polished brand content, it simply shared its workshop, workers and fabrics systematically, and closed over RMB 70 million from online channels alone in 2024.

Industry: Seamless Apparel OEMServices: Smart Cloud Site + Facebook + TikTokRunning Ads: 2020 to Date
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Workers at sewing machines sorting piles of garment pieces in a clothing workshop
Annual Online SalesRMB 70M+

2024, online channels only

Annual Leads11701

Full year 2024

Cost per LeadUS$0.62

Cost per result for lead ads

New Followers in a Year77.7K

US$0.08 per follower

Background

Authentic Content, Scattered Everywhere

The factory specializes in seamless apparel OEM, including basic underwear, activewear and base layers. Activewear is where seamless technology is used most widely.

Phone-shot workshop videos, workers focused on their craft, close-ups of fabric testing: this is exactly what buyers want to see, but it was scattered everywhere and never added up. The factory didn’t need to change its down-to-earth character. What it lacked was a platform to amplify this content and capture the inquiries.

An industrial sewing machine stitching bright yellow fabric
The workshop, workers and fabrics are the best content

How We Worked Together

Running Ads Nonstop Since 2020

2020.07

Social Media Live

The social project went live and systematic posting began.

2020.08

Facebook Ads

Ads launched and have run ever since.

2022.05

Adding TikTok

The short video account went live, ads started the next day, and they continue today.

2024

Full-Year Results

11701 leads and over RMB 70 million in online sales for the year.

2024 Full-Year Results

US$13.4K in ad spend, RMB 70M+ in online sales

US$13.4KAnnual Ad Spend
11701Leads for the Year
RMB 70M+Online Sales for the Year
US$0.62Cost per Lead
77.7KNew Followers in a Year
US$0.08Cost per Follower
Nearly 40%Higher Conversion Rate

The TikTok account has earned 495K likes, and its top workshop videos have passed a million views.

How They Did It

Turning “Down-to-Earth” into the Most Persuasive Sales Tool

Content

One-Click Multi-Platform Sync

Workshop videos and fabric tests sync to overseas social platforms in one click, making posting as easy as sharing on WeChat Moments.

Entry

All Inquiries in One Place

Inquiries from the website and social media all land in one place, so sales never switch between apps or miss a message.

Follow-Up

Follow Up Like Chatting on WeChat

Reply anytime from the app and send a workshop clip or product close-up on the spot, and trust builds instantly.

After consistently sharing authentic content, “a reliable factory” became overseas buyers’ first impression, and inquiries now come in more focused and with stronger intent.

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A factory’s authenticity is its best content.

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FAQ

Taking Apparel OEM Global? Questions You May Have

View More FAQs
Can an apparel OEM factory without polished brand content do social media?

Yes. This factory systematically posted real footage of its workshop, workers and fabrics. In 2024 it closed more than RMB 70 million in orders online alone and received 11,701 leads over the year.

What content works for a factory?

Workshop videos shot on a phone, workers on the job and close-ups of fabric testing are exactly what overseas buyers want to see. After posting consistently, “a reliable factory” became buyers’ first impression, and inquiries became more specific and serious.

What were the ad spend and lead cost in this case?

Total ad spend in 2024 was US$13,400, at US$0.62 per lead and US$0.08 per follower. Results vary widely by industry and market and should be assessed case by case.

Which platforms did this case use?

A Smart Cloud Site plus Facebook and TikTok. Facebook ads have run since 2020; the TikTok account launched in 2022 with continuous ads and has gathered 495,000 likes.

Inquiries are scattered across the website and social media. How do we manage them?

This case brings website and social media inquiries into one platform, so sales staff no longer switch between apps. They reply anytime from the app, following up as easily as chatting on WeChat. Learn about AI Social Media.

Is posting content every day a hassle?

No. Workshop videos, fabric tests and other material sync to overseas social platforms in one click; posting is as easy as sharing a WeChat Moments post.

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