Case Study · New Materials Going Global

Commodities Can Win on Social Media Too:
875K TikTok Fans After Three Years

A modified plastics company with about RMB 300 million in annual domestic sales faced ever fiercer competition at home. Starting foreign trade from scratch in 2022, it launched a website, social media and short video all at once. Three years on, inquiries from both social and short video are closing deals.

Industry: Modified Plastics (Polymer Materials)Services: Multilingual Cloud Site + Social Media + Short VideoStarted: November 2022
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A hand holding a cup of blue plastic pellets
TikTok Followers875K

1.6M likes; top video 2M+ views

Facebook Fans150K

Steady inquiries and followers

Social Form Inquiries4474

Total over 23 straight months of ads

Cost per InquiryAbout US$4.7

Social form inquiries, same period

Background

RMB 300 Million at Home, Zero Abroad

The company both manufactures and trades, developing and producing a range of modified plastics used in home appliances, electronics, automotive and more. It grew on domestic trade to about RMB 300 million a year, but the home market was saturated and prices and margins were low.

The owner had tried B2B platforms but found the traffic limited. Seeing how quickly short video and social media build exposure and spread a brand, the owner decided to go all in across channels. After comparing several providers, the company chose Singoo for its more mature B2B cases and tools and the lighter workload on its side.

What We Delivered

Multilingual Website

A multilingual smart cloud site to capture overseas inquiries

Social Media

Ongoing Facebook management and ads

Short Video

TikTok management and ads

The Short Video Surprise

Followers Took Off in Month 19 of Nonstop Ads

Jun
1764
Jul
2130
Aug
22K
Sep
48K
Oct
56K
Nov
44K
Dec
91K

New short video followers per month (ad months 17–23)

0.18 → 0.02Cost per follower (USD)
875KTikTok Followers
150KFacebook Fans
4474Social Form Inquiries

In September 2025, the client’s head of foreign trade said inquiries from social and short video are both going well, and both are closing deals.

How They Kept Going

Why a Commodity Business Made It Work

Owner Commitment

Monthly Reviews Without Fail

The owner thinks digitally and holds a review meeting with the operations team every month.

Keep Experimenting

Always Testing New Ad Formats

Rather than betting everything on one campaign, they keep trying new ad formats to unlock new results.

Light Lift

Focus on Inquiries

Singoo handles content and ads, so no in-house team is needed. Export staff follow up on leads as easily as chatting on WeChat.

Commodity businesses rarely dare to try online marketing, assuming it suits manufacturers better. After three years of persistence, the client’s workday now starts with handling inquiries.

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FAQ

Taking Modified Plastics Global? Questions You May Have

View More FAQs
Do bulk raw materials like modified plastics work on overseas social media?

They can. This company started exporting from scratch in 2022 and kept at it for three years. It now has 875,000 TikTok followers and 150,000 Facebook followers, and inquiries from both social media and short video have turned into orders.

Which services did this modified plastics exporter use?

A multilingual Smart Cloud Site to capture overseas inquiries, ongoing Facebook operations and ads, and TikTok short-video operations and ads. Learn about AI Social Media.

How long does it take TikTok short video to take off?

In this case, followers started surging in the 19th month of continuous ads, and the cost per follower fell from US$0.18 to US$0.02. Short video needs sustained investment; how fast it takes off depends on the industry, content and ads, and no fixed timeline is promised.

Roughly how much does a social lead-form inquiry cost?

Over 23 months of continuous ads, this case received 4,474 social lead-form inquiries at about US$4.7 each. Costs vary widely by industry and market and should be assessed case by case.

Do we need our own operations team?

Not necessarily. This company handed content operations and advertising to Singoo, so it didn’t need to build a team; its export staff follow up on leads as easily as chatting on WeChat.

How do you keep going instead of giving up halfway?

The owner holds a monthly review meeting with the operations team, never judges success by a single campaign, and keeps trying new ad formats.

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Phone15921156139Emailzhangleilei@singoo.ccTop