From RMB 1M to RMB 40M:
Three Key Choices by a Machinery Exporter

In the early days, the company relied mainly on B2B platforms for overseas inquiries and gradually built up a base of steady orders. But as platform competition intensified, the growth a single channel could deliver became limited.

In 2024, the company began trying Google Ads. Search ads brought well-targeted customers, but at a relatively high cost, and 30–40 leads a month was still not enough to expand further overseas.

To break through, in mid-2025 the company turned to overseas social media, shifting from “waiting for customers to search” to “reaching potential customers proactively.”

With support from Singoo’s team, the company steadily refined its overseas social content, operating processes and customer handoff. Through ongoing fine-tuning, it set up a regular communication rhythm and kept adjusting strategy around product presentation, target customer profiles and results.

Today, overseas social media is a key source of customers, bringing in 600–700 leads a month across all platforms and continuing to deliver new deals in 2026.

Social media not only widened customer reach but also connected the company with potential buyers that traditional channels struggle to cover. Yet as lead volume grew quickly, new problems emerged.

For machinery exporters, a single overseas inquiry can involve product models, technical specs, applications, purchase quantities, lead times, dealer partnerships and more. Customers are spread across countries and regions, contact times vary, and purchasing needs differ widely.

In the past, when lead volume was low, sales reps could reply to and follow up on each one. But once social media brought a flood of inquiries, manual handling alone struggled to deliver both speed and quality.

On one hand, overseas customers are in different time zones, and many inquiries arrive during the night in China. Without a timely reply, prospects may turn to other suppliers. On the other hand, sales reps handle large numbers of repetitive questions every day, spending a lot of time answering basic product questions and screening intent, so key customers with clear purchasing needs may not get enough follow-up.

More leads don’t automatically mean more orders. Responding to every valuable overseas inquiry in time, and putting sales resources into the customers most likely to buy, became the company’s new challenge.

To handle overseas inquiries more efficiently, the company began exploring AI in real sales scenarios.

In December 2024, the company signed an AI partnership agreement with Singoo, and in June 2026 the two sides officially launched the AI Sales Agent rollout. The company compiled product materials, FAQs, company introductions and sales scripts, and on that basis Singoo’s team built the company knowledge base, mapped business processes, configured sales scenarios and tested the full workflow end to end.

After about a month of deployment and tuning, Singoo’s AI Sales Agent DeepSales officially went live in July 2026.

Unlike traditional customer service bots that can only answer fixed questions, DeepSales draws on the company knowledge base and sales processes to take part in multiple stages, from a customer’s first inquiry to opportunity identification and ongoing follow-up.

Of course, rolling out AI doesn’t happen overnight. For an export team used to email and manual follow-up, moving to human–AI collaboration also takes time to adjust.

Early on, the team had concerns: Would AI give wrong answers? Could it really understand customer needs? Would it disrupt the existing sales process? The company is still promoting and refining its use, and not everyone on the team is using it in depth yet.

How the head of the company sees itAI isn’t here to replace sales reps. It takes over repetitive, mechanical reception work so reps can spend their time on what truly matters.

As usage deepens, the team’s acceptance of AI is steadily rising. Going forward, the company will deepen its work with Singoo and refine human–AI collaboration so that AI plays a bigger role in customer reception, opportunity nurturing and sales efficiency.

Looking back on this company’s journey, there’s a clear upgrade path: building a customer base through B2B platforms early on, capturing targeted demand with Google Ads, widening reach through overseas social media, and finally bringing in the AI Sales Agent to ease the pressure of handling and following up on a growing volume of leads.

From a team of 3 to 30, and from just over RMB 1 million to nearly RMB 40 million in annual sales, this growth is the combined result of continuous effort across product selection, channel expansion, team building and operations management. Combining social media with AI now gives the company a new foundation for growth at scale.

For more and more Chinese manufacturers, competition in overseas markets is changing. In the past, companies focused on getting more inquiries; today, they also need to make sure every inquiry is handled in time, so more prospects can turn into real opportunities.

Built around its AI Marketing Agent and its AI Sales Agent DeepSales, Singoo helps companies going global build a closed loop from overseas branding and social lead generation to customer reception, needs identification and sales follow-up, so marketing and sales no longer work in silos.

This company’s experience also shows that AI’s value lies not in the technology itself, but in whether it truly enters business processes, solves real problems and delivers efficiency gains people can feel.