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Case Study · International Freight Forwarding
A Traditional Forwarder Breaks the Mold:
1 Person, 2 Deals in 2 Months
A small freight forwarder focused on air freight had always won customers through offline associations and referrals, and was a complete beginner online. After trying social media, one person handled the leads, and within two months of launching ads it closed two customers, one in the US and one in Iraq.
One in the US, one in Iraq
Counted from ad launch
One person follows up on all leads
Main ad platform
Background
Few in the Industry Tried Online, So They Did
Freight forwarders usually win customers through offline associations and referrals, and this company was no different. When it wanted a new channel, the team had no online experience at all.
The client’s thinking was simple: we don’t know how it will turn out, but the only way to find out is to try.
What We Delivered
Social Plus 2.0
Facebook, LinkedIn, Ins, TikTok, YouTube
Facebook as the main lead generation platform
Results
Two Overseas Customers in Under Two Months of Ads
No export marketing team and no online experience: one person on the client side followed up on leads, while Singoo ran operations and ads.
Why the Deals Closed
Every Deal Came from Round After Round of Fine-Tuning
Refining Creative Again and Again
Ad creative built around typical cargo lets viewers instantly see the goods they care about.
Sharpening the Customer Profile
Repeatedly confirming the job titles and types of quality customers, to reach the right people first.
Distilling the Strengths
Turning fast communication, fast and stable quotes and reliable solutions into selling points.
Adjusting Markets
Adjusting target countries in South America, Europe and other regions based on real feedback.
For SMEs going from 0 to 1 online, deals matter, but mastering one lead channel and building your own online marketing system matters even more. With market data flowing in, regional strategy can also be adjusted faster.
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Traditional industries can win leads online too. You won’t know until you try.
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FAQ
Taking International Freight Forwarding Global? Questions You May Have
Can a freight forwarder win customers through overseas social media?
Yes. This small forwarder, focused on air freight, used to rely on industry events and referrals. After trying social media, it closed two customers, one in the US and one in Iraq, within two months of running ads.
We have no online experience at all. How do we start?
In this case the company assigned just one person to follow up on leads, while Singoo handled operations and ads.
Which platforms does Social Plus 2.0 cover?
It runs Facebook, LinkedIn, Instagram, TikTok and YouTube together, with Facebook as the main lead source. Learn about AI Social Media.
What ad creative works for a freight forwarder?
Build creative around typical cargo so viewers instantly see the goods they care about, and turn fast communication, fast and stable quotes, and reliable solutions into selling points.
How do you find the right customers?
Keep refining the job titles and company types of your best customers and connect with the right people first, then adjust target countries in regions such as South America and Europe based on real feedback.
What matters most when going online for the first time?
Deals matter, but it matters more to understand one lead channel and build your own online marketing system. With market data flowing in, you can also adjust your regional focus sooner.
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